Strategy that Converts Brand Prestige into Sustainable Growth
Advisory for founders, boards and investors of luxury and premium consumer brands from market scaling and profitability reset to executive decision support.
Former CEO | VP Clarins Group | Brand Director The Body Shop | Chanel | LVMH | Coty
AUD 20m–USD 200m P&L | 60+ Global Markets | Retail, Wholesale, Manufacturing, E-commerce
Who I work with
I work with founders, boards, and investors to accelerate long-term brand value, optimise commercial performance, and scale premium businesses across global markets.
Engagement Areas
Strategic Growth & Market Expansion
Design and prioritise high-impact market, channel and portfolio strategies that drive sustainable revenue while protecting brand desirability.
Business Turnaround & Profitability Reset
Deep financial and operational diagnostics with targeted optimisation plans that strengthen margins and cash flow.
Executive & Leadership Advisory
Confidential strategic counsel for founders and leadership teams navigating scale, complexity, or investor transitions.
Brand & Commercial Strategy
Aligning brand equity with commercial imperatives to drive relevance, engagement, and long-term value creation.
How We Work
Confidential Diagnostic
A focused assessment of commercial performance, operational structure, and brand positioning to identify priorities and risks.
Strategic Blueprint
A clear, actionable strategy with defined priorities, success metrics, and decision pathways.
Execution Partnership
Hands-on support where it matters most, ensuring strategy translates into measurable outcomes.
Board-Level Review
Evaluation of results, alignment on next-phase priorities, and long-term value creation.
My Story
I am a former global CEO and regional Vice President with over 25 years of executive leadership across luxury, beauty, retail, manufacturing, and premium consumer businesses.
I have held full P&L accountability up to USD 200m, led multi-market operations across more than 60 countries, and worked at senior levels with global and founder-led brands including Clarins, Chanel, The Body Shop, LVMH portfolios, and private luxury enterprises.
Today, I work selectively with founders, boards, and investors, providing independent judgement and practical strategy grounded in real-world execution. My advisory approach is direct, commercial, and focused on delivering sustainable value rather than theoretical frameworks.
Fellow Member - Australian Institute of Management, Australia
Member - Australia Saudi Business Council, Australia
Some of the Leading Brands I Have Driven
Chanel, Mont Blanc, Van Cleef & Arpels, Boucheron, Dunhill, Reminiscence, Lanvin, Etro, Serge Lutens, S.T. Dupont, Paul Smith, Balmain, Banana Republic, Jimmy Choo, Repetto, Gap, Shanghai Tang, Karl Lagerfeld, Anna Sui, Bebe, Agent Provocateur, Esteban, Costume National, Carita, Decleor, By Terry, Talika, Lampe Berger, Ashleigh Burwood, Roos & Roos, Clarins, Thierry Mugler, Azzaro, Porsche Design, David Yurman, Swarovski, Ralph Lauren, Lanvin, S.T. Dupont, Helena Rubinstein, Cacharel, Carolina Herrera, Amouage, Coty Perfumes, Inter Parfum, Paloma Picasso, Caron, Stella Cadente, Sodashi, The Body Shop
Testimonials
“An incredible visionary and strategist.
A leader with the ability to ensure strong growth, collaborations, and expansion as well as pursue business opportunities and global transformation. A very good human who cares about the greater good for all. Could not recommend more highly. ”
Health & Lifestyle Educator, Founder Twenty8 Organic Skincare & Essential Oils, Author, Speaker, World Record Holder
“I have known Faisal for many years both in his current responsibilities and when he was VP of Clarins Group. He is an exceptional professional with strong business acumen, a combined strategic and hands-on capacity and a real commercial flair. Faisal has successfully developed Clarins in many markets and now manages a high-end skincare brand with utmost dedication and a wise use of resources available. I would highly recommend him for a leading position in the beauty, wellness and high-end consumer goods categories.
Founder of Palix Unlimited: Non-Executive Director, Strategic and M&A Advisor, Entrepreneur, Investor, Keynote Speaker. Previously CEO of Feelunique (sold to Sephora) and CEO of Clarins Fragrance Group (sold to l'Oreal).
“Faisal has operational growth and turn around successes and has delivered significant top & bottom line financial improvements. Dynamic and performance-driven leader with extensive experience in leading global organisations to implement successful operations and drive profitability while building highly motivated teams. ”
Chairman Board Of Directors
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Confidential discussions for founders, boards, and investors navigating growth, transformation, or strategic inflection points.
